Dr. Gurpreet K Chhabra

Dr. Gurpreet Kaur Chhabra, B.Sc(Hons)Zoology (Delhi University), PGDBM(International Business), MBA (Marketing), UGC NET, Ph.D (Marketing Management). She has authored a book titled ‘Consumer Behaviour’ which has been published by Biztantra and distributed by Wiley India Pvt. Ltd. The foreword of the book has been given by the Dean of USMS, IPU. She has around 16 years of professional experience, out of which first 7 years in the field of pharmaceutical marketing and later 9 years as Management faculty at leading institutes of Delhi, NCR. Her research papers on consumer or buyers behaviour in the field of retail and Pharmaceutical marketing have been published in national and international journals of repute.